July 1, 2016
Leveraging its strengths fostered in the used car purchasing business, Gulliver in recent years has expanded its core automobile distribution business by branching out into multiple-brand, used-car retailing, as well as new car dealerships and overseas operations. On the assumption that its brands and businesses will diversify, the company’s trade name will be changed to clarify Gulliver’s position as an integrated company.
Since its founding in 1994, Gulliver has endeavored to expand business with a major goal of “revolutionizing the distribution of automobiles.” Gulliver views this goal as an enduring and common code of conduct for its management and employees to pursue in embodying the important spirit of rising to challenges and driving growth in the future. The Company decided to change its name to IDOM, a homonym of idomu or rise to the challenge in Japanese, to encapsulate this spirit.
Gulliver as a brand name will continue to be applied unchanged with the Company’s stores.
Before: Gulliver International Co., Ltd.
After: IDOM Inc.